+ Maternity journey

Deliver exceptional maternity care

Timely, medically verified education that supports members through pregnancy and after birth.

The problem

The state of maternal health in the U.S.

A clinician checks a pregnant woman's baby with a fetal heart monitor
  1. 01

    The U.S. has the highest maternal mortality rate of any high-income country.

    Source: Commonwealth Fund 2024

  2. 02

    Up to 60,000 women a year experience severe complications from labor or delivery.

    Source: Commonwealth Fund 2021

  3. 03

    22% of pregnancy-related deaths happen during pregnancy and 53% between one week and one year after birth.

    Source: CDC 2022

  4. 04

    More than 80% of pregnancy-related deaths are preventable.

    Source: CDC 2022

How it works

How HealthFeed works

Watch how it works
  1. 01

    Identification

    The member shares that she is pregnant.

  2. 02

    Initial maternity assessment

    She gets a quick message asking about her pregnancy.

  3. 03

    Medical assessment

    She completes an assessment that shapes her journey.

  4. 04

    Reward

    She earns a reward for completing her tasks.

The solution

HealthFeed simplifies member management

  • User engagement

    Text messages invite an immediate reply, so engagement starts on day one.

  • Data-driven assessment

    A maternity survey captures what care teams need to personalize her plan.

  • Timely communication

    Prompt follow-ups keep her informed and engaged through the whole journey.

More maternity journey solutions

  • Symptoms assessment and guidance

    Expectant mothers report symptoms and get immediate guidance.

  • Antenatal class registration

    Easy registration for antenatal classes in a few taps.

  • Postpartum support

    Ongoing check-ins and support for new mothers after birth.

  • Emergency alerts and guidance

    Fast help and clear next steps if complications arise.

Two women review something on a laptop at a café table

Case study

Transforming healthcare engagement

HealthFeed helps ZeOmega boost member engagement with streamlined omnichannel communication, driving proactive care and better outcomes.

Read more ↗

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